PEUGEOT LAUNCHES 408 IN CHINA

- The first generation "8" Peugeot has launched in China

- Joint-venture with PSA Peugeot Citroën and Chinese DFM

- Peugeot sales rose 44% in 2009

- Designed specifically for the Chinese market

Jean-Marc Gales, Director General of Automobiles Peugeot showed the new Peugeot 408 to Beijing for approximately 300 Chinese journalists and more than 700 representatives of the network this week.

The Peugeot 408 is a milestone in the goal of Peugeot to increase sales in the auto market in the world of all - China.

Although only one in the Chinese market for five years, Peugeot has sold more than 410, 000 vehicles in 2009. This corresponds to 44% growth in 2008.

Following the strong performance of the M1 segment 307 sedan, 307 sedan, of which 3,522,800 have been produced all over the world Peugeot will start the next chapter is now seeking to increase sales in the Chinese market for a new Peugeot 408 DF

The luxurious new Peugeot 408 is designed for the Chinese market and strengthen the range Dongfeng Peugeot M1 segment, which currently represents over 45% of the total market.

DF new Peugeot Peugeot 408 is allowed to increase its sales by more than 30% in 2010 compared to 2009 and, therefore, expected to increase twice the pace of the market.

408 sedan architecture has been designed and developed in collaboration with Peugeot Styling teams in Europe and China, and meets three key objectives reflect the latest style brand, we can to ensure the safety and offers unparalleled interior.

The name follows the logic of 408 traditional name brand. Figure 4 refers to the size of the car (4.68 m) and its position in the segment of luxury sedans for the average family. A 0 means that the middle part of the Peugeot brand, while 8 represents generation of vehicles.

With this name, of course, 408 will be implemented in the current Peugeot range and is the precursor of the 8-series, the new generation of vehicles will be launched on the Chinese market.

Dong Feng Peugeot 408 is born as a joint venture was set up by PSA Peugeot Citroën and the Chinese group of DFM. The car is produced in the plant in Wuhan of Hubei Province, China. It is positioned as one of the reference vehicles on the market, sales for the full year target of 100,000 units.